Le milliardaire autrichien Dietrich Mateschitz, fondateur de l’entreprise de boissons \u00e9nergisantes Red Bull, est d\u00e9c\u00e9d\u00e9 \u00e0 l’\u00e2ge de 78 ans, a annonc\u00e9 l’entreprise tard samedi soir dans un communiqu\u00e9. \u00abNous vous informons que Dietrich Mateschitz est d\u00e9c\u00e9d\u00e9 aujourd’hui\u00bb, a \u00e9crit la direction dans un courriel adress\u00e9 aux employ\u00e9s, faisant part de sa \u00abtristesse\u00bb et de sa \u00abgratitude pour ce qu’il a accompli\u00bb. Selon l’agence autrichienne APA, il est d\u00e9c\u00e9d\u00e9 d’un cancer. <\/p>\n\n\n\n
N\u00e9 le 20 mai 1944, Dietrich Mateschitz avait cr\u00e9\u00e9 Red Bull – \u00abtaureau rouge\u00bb en anglais – en 1984, apr\u00e8s avoir d\u00e9couvert le breuvage au bar d’un h\u00f4tel hongkongais. Cette personnalit\u00e9 timide \u00e9tait consid\u00e9r\u00e9e en 2022 par le magazine Forbes comme la premi\u00e8re fortune d’Autriche, estim\u00e9e \u00e0 27,4 milliards d’euros.<\/p>\n\n\n\n
L’entrepreneur avait mis\u00e9 sur le sponsoring sportif pour ne pas d\u00e9pendre uniquement des revenus g\u00e9n\u00e9r\u00e9s par sa boisson \u00e9nergisante tout autant que pour lui offrir une exposition sans \u00e9quivalent.<\/p>\n\n\n\n
En trente ans, la firme est devenue un partenaire essentiel du sport mondial, des sports extr\u00eames \u00e0 la Formule 1, en passant par le football.<\/p>\n","protected":false},"excerpt":{"rendered":"
Le milliardaire autrichien Dietrich Mateschitz, fondateur de l’entreprise de boissons \u00e9nergisantes Red Bull, est d\u00e9c\u00e9d\u00e9 \u00e0 l’\u00e2ge de 78 ans, a annonc\u00e9 l’entreprise tard samedi soir dans un communiqu\u00e9. \u00abNous vous informons que Dietrich Mateschitz est d\u00e9c\u00e9d\u00e9 aujourd’hui\u00bb, a \u00e9crit la direction dans un courriel adress\u00e9 aux employ\u00e9s, faisant part de sa \u00abtristesse\u00bb et de […]<\/p>\n","protected":false},"author":2,"featured_media":22694,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[405],"tags":[],"class_list":["post-22693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actu-france-monde"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.iceagetv.com\/radiosite\/wp-content\/uploads\/2022\/10\/Le-milliardaire-autrichien-Dietrich-Mateschitz.jpg?fit=512%2C250&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.iceagetv.com\/radiosite\/wp-json\/wp\/v2\/posts\/22693","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.iceagetv.com\/radiosite\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.iceagetv.com\/radiosite\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.iceagetv.com\/radiosite\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iceagetv.com\/radiosite\/wp-json\/wp\/v2\/comments?post=22693"}],"version-history":[{"count":1,"href":"https:\/\/www.iceagetv.com\/radiosite\/wp-json\/wp\/v2\/posts\/22693\/revisions"}],"predecessor-version":[{"id":22695,"href":"https:\/\/www.iceagetv.com\/radiosite\/wp-json\/wp\/v2\/posts\/22693\/revisions\/22695"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.iceagetv.com\/radiosite\/wp-json\/wp\/v2\/media\/22694"}],"wp:attachment":[{"href":"https:\/\/www.iceagetv.com\/radiosite\/wp-json\/wp\/v2\/media?parent=22693"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.iceagetv.com\/radiosite\/wp-json\/wp\/v2\/categories?post=22693"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iceagetv.com\/radiosite\/wp-json\/wp\/v2\/tags?post=22693"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}