C’est une petite r\u00e9volution, et en m\u00eame temps, un test grandeur nature : \u00c0 partir du 7 mars, Mc Donald’s va proposer \u00e0 la place des c\u00e9l\u00e8bres \u00ab\u00a0potatoes\u00a0\u00bb des frites de carottes, panais et betteraves. L’annonce, d\u00e9voil\u00e9e par Le Parisien doit faire l’objet d’une campagne de communication d\u00e9ploy\u00e9e dans les prochains jours.<\/p>\n\n\n\n
Environ 1.500 tonnes de carottes, 1000 tonnes de betteraves rouges et 700 tonnes de panais seront livr\u00e9es dans les 1500 et quelques restaurants pr\u00e9sents en France. Soit plus de 3.000 tonnes de l\u00e9gumes!<\/p>\n\n\n\n
Plus de 3.000 tonnes seront livr\u00e9es dans les 1.500 restaurants McDo en France.<\/p>\n\n\n\n
Pour l’heure, il s’agit d’un \u00abremplacement temporaire le temps de mener cette op\u00e9ration sp\u00e9ciale\u00bb et ainsi de tester la cote de cet accompagnement aupr\u00e8s des consommateurs.<\/p>\n\n\n\n
L’op\u00e9ration durera \u00abpendant 3 \u00e0 4 semaines\u00bb, \u00abtout d\u00e9pendra de la consommation\u00bb.<\/p>\n\n\n\n
Pour le fast-food, l’objectif est de r\u00e9pondre aux \u00abnouveaux besoins de consommation\u00bb et \u00e0 la volont\u00e9 des consommateurs de \u00abdiversifier leur alimentation\u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"
C’est une petite r\u00e9volution, et en m\u00eame temps, un test grandeur nature : \u00c0 partir du 7 mars, Mc Donald’s va proposer \u00e0 la place des c\u00e9l\u00e8bres \u00ab\u00a0potatoes\u00a0\u00bb des frites de carottes, panais et betteraves. L’annonce, d\u00e9voil\u00e9e par Le Parisien doit faire l’objet d’une campagne de communication d\u00e9ploy\u00e9e dans les prochains jours. Environ 1.500 tonnes […]<\/p>\n","protected":false},"author":2,"featured_media":24097,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[405],"tags":[],"class_list":["post-24096","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actu-france-monde"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.iceagetv.com\/radiosite\/wp-content\/uploads\/2023\/02\/Mc-Donalds-France-va-remplacer-ses-celebres.jpg?fit=679%2C293&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.iceagetv.com\/radiosite\/wp-json\/wp\/v2\/posts\/24096","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.iceagetv.com\/radiosite\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.iceagetv.com\/radiosite\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.iceagetv.com\/radiosite\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iceagetv.com\/radiosite\/wp-json\/wp\/v2\/comments?post=24096"}],"version-history":[{"count":1,"href":"https:\/\/www.iceagetv.com\/radiosite\/wp-json\/wp\/v2\/posts\/24096\/revisions"}],"predecessor-version":[{"id":24098,"href":"https:\/\/www.iceagetv.com\/radiosite\/wp-json\/wp\/v2\/posts\/24096\/revisions\/24098"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.iceagetv.com\/radiosite\/wp-json\/wp\/v2\/media\/24097"}],"wp:attachment":[{"href":"https:\/\/www.iceagetv.com\/radiosite\/wp-json\/wp\/v2\/media?parent=24096"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.iceagetv.com\/radiosite\/wp-json\/wp\/v2\/categories?post=24096"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iceagetv.com\/radiosite\/wp-json\/wp\/v2\/tags?post=24096"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}