{"id":37738,"date":"2025-09-02T15:13:56","date_gmt":"2025-09-02T13:13:56","guid":{"rendered":"https:\/\/www.iceagetv.com\/radiosite\/?p=37738"},"modified":"2025-09-02T15:13:59","modified_gmt":"2025-09-02T13:13:59","slug":"tupperware-france-repris-en-mars-par-un-entrepreneur-qui-espere-relancer-la-marque-dans-cinq-pays-europeens-est-sorti-de-sa-procedure-de-sauvegarde","status":"publish","type":"post","link":"https:\/\/www.iceagetv.com\/radiosite\/tupperware-france-repris-en-mars-par-un-entrepreneur-qui-espere-relancer-la-marque-dans-cinq-pays-europeens-est-sorti-de-sa-procedure-de-sauvegarde\/","title":{"rendered":"Tupperware France, repris en mars par un entrepreneur qui esp\u00e8re relancer la marque dans cinq pays europ\u00e9ens, est sorti de sa proc\u00e9dure de sauvegarde"},"content":{"rendered":"\n<p class=\"\">Tupperware France, reprise en mars par un entrepreneur qui esp\u00e8re relancer la marque dans cinq pays europ\u00e9ens apr\u00e8s la faillite aux \u00c9tats-Unis du c\u00e9l\u00e8bre fabricant de bo\u00eetes alimentaires, est sortie de sa proc\u00e9dure de sauvegarde, a annonc\u00e9 l\u2019entreprise mardi 2&nbsp;septembre.<\/p>\n\n\n\n<p class=\"\">Apr\u00e8s des ann\u00e9es de difficult\u00e9s financi\u00e8res, Tupperware, embl\u00e8me de la vente \u00e0 domicile,&nbsp;s\u2019\u00e9tait d\u00e9clar\u00e9e en faillite en septembre&nbsp;2024,&nbsp;fragilis\u00e9e par la concurrence \u00e0 bas prix et l\u2019essor de la livraison de repas, victime \u00e9galement de la volont\u00e9 des consommateurs de limiter leur consommation de plastique.<\/p>\n\n\n\n<p class=\"\">Un mois plus tard, Tupperware, cr\u00e9\u00e9e en 1946, avait annonc\u00e9 un accord avec ses cr\u00e9anciers, avec l\u2019engagement de leur vendre la propri\u00e9t\u00e9 intellectuelle&nbsp;\u00ab&nbsp;n\u00e9cessaire \u00e0 la cr\u00e9ation et \u00e0 la commercialisation de la marque Tupperware&nbsp;\u00bb, ainsi que la cession de certains actifs aux \u00c9tats-Unis et dans d\u2019autres filiales \u00e9trang\u00e8res.<\/p>\n\n\n\n<p class=\"\">Dans la foul\u00e9e, la soci\u00e9t\u00e9 Tupperware France, d\u00e9tenue \u00e0 99&nbsp;% par Tupperware Belgium, avait \u00e9t\u00e9 plac\u00e9e en proc\u00e9dure de sauvegarde.&nbsp;En mars, l\u2019entrepreneur C\u00e9dric Meston, cofondateur de la marque de substituts v\u00e9g\u00e9taux \u00e0 la viande HappyVore, avait annonc\u00e9 racheter avec ses associ\u00e9s Tupperware France dans l\u2019espoir de la sortir rapidement de sa proc\u00e9dure de sauvegarde. C\u2019est d\u00e9sormais chose faite, selon un document judiciaire dat\u00e9 de fin juillet.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tupperware France, reprise en mars par un entrepreneur qui esp\u00e8re relancer la marque dans cinq pays europ\u00e9ens apr\u00e8s la faillite aux \u00c9tats-Unis du c\u00e9l\u00e8bre fabricant de bo\u00eetes alimentaires, est sortie de sa proc\u00e9dure de sauvegarde, a annonc\u00e9 l\u2019entreprise mardi 2&nbsp;septembre. Apr\u00e8s des ann\u00e9es de difficult\u00e9s financi\u00e8res, Tupperware, embl\u00e8me de la vente \u00e0 domicile,&nbsp;s\u2019\u00e9tait d\u00e9clar\u00e9e en [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":37739,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":true,"token":"eyJpbWciOiJodHRwczpcL1wvd3d3LmljZWFnZXR2LmNvbVwvcmFkaW9zaXRlXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8wOVwvbHZQWkY5SWwuanBnIiwidHh0IjoiVHVwcGVyd2FyZSBGcmFuY2UsIHJlcHJpcyBlbiBtYXJzIHBhciB1biBlbnRyZXByZW5ldXIgcXVpIGVzcFx1MDBlOHJlIHJlbGFuY2VyIGxhIG1hcnF1ZSBkYW5zIGNpbnEgcGF5cyBldXJvcFx1MDBlOWVucywgZXN0IHNvcnRpIGRlIHNhIHByb2NcdTAwZTlkdXJlIGRlIHNhdXZlZ2FyZGUiLCJ0ZW1wbGF0ZSI6ImhpZ2h3YXkiLCJmb250IjoiIiwiYmxvZ19pZCI6MTExMDE2NDYxfQ.8SCR4oqZZNk6DxZ07RsiqHDNaAjDGhxLabcsKv2qtFYMQ"},"version":2},"_wpas_customize_per_network":false},"categories":[405],"tags":[],"class_list":["post-37738","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actu-france-monde"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.iceagetv.com\/radiosite\/wp-content\/uploads\/2025\/09\/lvPZF9Il.jpg?fit=679%2C293&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.iceagetv.com\/radiosite\/wp-json\/wp\/v2\/posts\/37738","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.iceagetv.com\/radiosite\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.iceagetv.com\/radiosite\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.iceagetv.com\/radiosite\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iceagetv.com\/radiosite\/wp-json\/wp\/v2\/comments?post=37738"}],"version-history":[{"count":1,"href":"https:\/\/www.iceagetv.com\/radiosite\/wp-json\/wp\/v2\/posts\/37738\/revisions"}],"predecessor-version":[{"id":37740,"href":"https:\/\/www.iceagetv.com\/radiosite\/wp-json\/wp\/v2\/posts\/37738\/revisions\/37740"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.iceagetv.com\/radiosite\/wp-json\/wp\/v2\/media\/37739"}],"wp:attachment":[{"href":"https:\/\/www.iceagetv.com\/radiosite\/wp-json\/wp\/v2\/media?parent=37738"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.iceagetv.com\/radiosite\/wp-json\/wp\/v2\/categories?post=37738"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iceagetv.com\/radiosite\/wp-json\/wp\/v2\/tags?post=37738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}